Updated: 9/2/2004; 6:03:00 PM.
John Robb's Weblog
Thriving on rapid change.
        

Monday, October 15, 2001

 

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AP.  FBI looking for nearly 200 people.  Why don't they put on an hour long special on one of the major networks?  It is sure to be a big draw.  They can even break for advertising. 


4:59:26 PM    Comment_ Trackback []

 

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I once went to a Diplomat's anti-terrorist training course as part of my initial orientation into Special Ops.  It was pretty good and went over the best ways to protect yourself against terrorism (we even got to take a car on a high speed chase, do j-turns, and work on ramming techniques -- very cool).  Here are some things I learned I learned about mail security.  Look for:

1) Misspellings and other errors in the address. 

2) Excess postage.

3) Soiled envelopes or packaging.

4) Protruding wires or packages/mail that are heavier than they should be.

5) A lack of a return address.

I think that most people would be able to spot Anthrax dust by holding the envelope up against a strong light source.  However, this is just a guess.


4:41:52 PM    Comment_ Trackback []

 

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Reuters.  Sharon isn't going to like this much but Blair backs a viable Palestinian state.  Frankly, this conflict is going to spell the end of most West Bank and Gaza settlements.  It can either be a fast process or a slow one, Sharon decides. 


10:08:00 AM    Comment_ Trackback []

 

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More K-Log info:  RSS news feeds and Weblogs73 members and still growing.

RSS newsfeeds in combination with Weblogs offers a very powerful solution for knowledge management.  Many of the new CMS driven Weblog tools now offer RSS syndication for posted content.  The increasingly ubiquitous small orange xml button on Weblogs tells you which sites offer this service.  All you need to do to subscribe is click on the button, copy the URL of the page it takes you to, and paste that URL in the subscription area of your K-Log client software.  From that point on, new content from the subscribed site is retrieved for you every hour. 

What makes this particularly powerful is that you can now subscribe to the K-Logs of other employees and management automatically.  Unlike the vast majority of news you normally get from external media, the news sent to you from K-Logs is relevant to getting your job done.  It is even more powerful when you can easily take this content, annotate it, and post it to your own K-Log.   In that way, simple information posted by another workgroup member can quickly be upgraded through additional insight provided by the posting author.

Here is an example:  Say I am a new sales manager for Canadian sales at company X.  One of the first tools I am given when I get to work is a K-Log tool.  Instructions provided to me by the Intranet tell me to go to the subscriptions page of my K-Log client.  There is a list of all the company's K-Logs organized by department. To subscribe, all I need to do is click on checkbox next to their name and hit submit.  Further, the Intranet directions tell me I can also add subscriptions to other Weblogs by following the cut and paste procedure outlined above (sites like Syndic8 have a huge list of RSS newsfeeds available for subscription).

Now that I am subscribed (connected), I get new posts to all subscribed sites in the news section of my K-Log client.  When I see something interesting, like a recent post by the head of sales in regards to how to sell a new product, I can quickly post it to my K-Log with an annotation by hitting a post button button next to the newsfeed.  In fact, I have developed a presentation my team can use to sell the product, so I post a link to that presentation with my annotation (the presentation was sent to my Intranet K-Log by placing it in my K-Log upstream folder).

What did I just do?  I took raw information from the head of sales and added improvements to it for my team via an annotation.  My post is also a written record, posted my K-Log, of the fact that I told my team about this info on a specific date (this is very important for distributed work groups).  From the perspective of the head of sales, I can now see who in my organization got my news and how they processed it (by looking at the annotation).  I also can take a look at the linked presentation, and if it is good enough, may opt to include it as a general resource for the rest of the sales teams.  Try this process with e-mail and see how quickly it breaks down.

Since RSS is xml it could be combined with other applications.  Properly categorized RSS feeds (via author generated categories or automated search based on keywords) could be fed into a sales automation system and repurposed.  It could also be used to populate group K-Logs in the marketing, PR, and IT departments.  For example, an ad-hoc category dedicated to sales wins would be a fantastic marketing resource. Information on what combination of sales technique, presentation, product features, and collateral that made the sale possible is something that would be of unique value. 

Features that could improve RSS for K-Loggers include prioritization, categorization, and control over the length of time the news is stored.  However, the basic functionality should yield vast improvements over current information routing present in most corporations.


9:51:23 AM    Comment_ Trackback []

 

LA Times.  Personal Weblogs take on the disaster. 

""Some bloggers say traffic to their sites still is on the upswing. The popular blog http://metafilter.com, for instance, reports an increase from 30,000 hits a day before Sept. 11 to up to 50,000 in the days after the attacks. (The number of blog readers still pales compared to figures reported by major Internet media sites on Sept. 11, such as MSNBC's, which had as many as 400,000 hits at any point.)""

I think this misses the point.  Popular Weblogs produced by a single individual did 1% of the traffic seen on the major sites staffed by a team of reporters. What is the revenue of MSNBC.com?  $1 m a month?  Does that make popular blogs worth $10 k a month in revenue?   Probably.   However to compete in the advertising world you need scale.  That means 500 popular blogs, if they banded together could generate fees far in excess of major sites like MSNBC and CNBC.com.   This would also allow new speciality sites to gain traction.  Sites like the 802.11b, Bluetooth, and Buzz Weblogs would be able to generate premium fees for specialized content. 

Here are the elements needed to cobble this together:  1) a consistent media brand (ie. The Personal Network or TPN), 2) a sales organization to cobble together marketing material and make the big sales (Doubleclick), 3) a common authentication system (which could provide demographic data and usage info), 4) e-commerce support for affiliate sales (lots of these networks out there), and 5) an advertising format that doesn't screw up blog design (that is a tough one, but the new tower format may work).   

The advertising business is tough right now, but hey, even if I am wrong by a factor of four, that is more than enough money for major Webloggers to go full time. 


7:43:29 AM    Comment_ Trackback []

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