|
 |
Thursday, September 11, 2003 |
Skype is moving like wildfire through my family and friends. Wow. Easier than e-mail and chat (now that they are garbaged up with features).
8:42:47 PM
|
|
Question: Was the election of George Bush (Jr.) the trigger for 9/11? It's interesting to think this through.
11:39:15 AM
|
|
Here's an example of how weblogs can have influence on corporations. Plaxo is a start-up with substantial investment capital. A quick look at Google shows how weblogs are influencing the information flow on the product they sell (both pro and con reviews). What is the value of a highly ranked review on a product keyword in Google? A couple years ago, I was talking to PR insiders (off the record) and the consensus estimate was that a positive product mention in the WSJ or NYT would cost $100,000 (what is worth depends on how well the company can monetize it). Positive mentions in other publications scale down from that. What is the third and fourth link on a product name in Google worth using this benchmark? Given that it has a high level of persistance (and that people often use Google as a means to find the company/product site), it could easily be worth $40-$50 k. Given that, why aren't PR agencies all over webloggers that do product reviews to ensure that the reviewer gets all the relevant information needed to make an objective review? I guess they are too busy sending out press releases that nobody reads.
9:19:44 AM
|
|
© Copyright 2004 John Robb.
|
|
|